Wilhelm V, the Duke of Bavaria (1579-1597), had a thirsty and demanding household. They were dissatisfied with the beer brewed in Munich, and so beer had to be imported from the town of Einbeck in Lower Saxony. Wilhelm ordered his retinue to think of ways of reconciling cost and pleasure, and on September 27, 1589, his chamberlain and counsellors Ch. Strabl, A. Amasmeyr, S. Prew and G. Griesmair submitted a suggestion: why not build a brewery? Wilhelm was delighted with the idea and on the very same day (!) recruited the brewmaster of Geisenfeld Monastery, Heimeran Pongraz, to plan and supervise the construction of Hofbräuhaus (the "ducal brewery"), and to be its first master brewer.