Wilhelm's son and heir, Maximilian I, had a different taste in beer than his father before him. He was less of a fan of the dark and heavy "Braunbier" - the most popular juice of the barley at that period. And he was not just a gourmet, but also a shrewd strategist where financing and marketing were concerned. Without further ado, he forbade all other private breweries to brew Weissbier, thus creating a monopoly for himself and his ducal brewery. That meant not only a handsome source of income for his court, but also 400 years of experience in Weissbier brewing for Hofbräu München, as the brewery is called today.