Being successful isn't always easy. Maximilian learned the truth of this when his Weissbier sold so well that the brewery was unable to brew fast enough to keep up with demand. In 1605, the ducal brewery brewed a massive 117,424 gallons of beer - a veritable beer lake, a huge amount for that time. Maximilian decided to relocate the brewery and had a new one built on the Platzl (plaza), where the beerhall still stands today.