Of course, the new building had to be financed. Maximilian, with his keen financial sense, was aware of the potential that Weissbier offered and converted his people's thirst into cash. In 1610, he legalised what was already common custom under the counter - he issued an edict allowing Munich's tavern owners to buy beer from the ducal brewery and to serve it not only to members of the ducal household, but also to the "common folk". That fired the starting shot for the triumphal march of the beers of Hofbräu München.