When Munich's private brewers and tavern-owners complained that many ordinary citizens would like to enjoy the beer from the royal brewery like the public employees, Ludwig I proved to be an out-and-out philanthropist. He issued a decree granting a license for the beer, as well as food, to be served publicly in the Hofbräuhaus - the Hofbräuhaus inn we know today was born. Sixteen years later, on October 1, 1844, Ludwig gave further proof of his philanthropic attitude: he cut the price of a one-litre mug of Hofbräu beer from 6_ crowns to just 5 crowns so that, in Ludwig's words, "the working class and soldiers could afford a healthy and inexpensive drink."