Awaken your taste buds at the “Braukunst Live!”. Celebrate spring and the oldest bock beer of Munich at a Maibock tapping. Enjoy a full-bodied Oktoberfest beer in the Hofbräu tent on the Theresienwiese. Or rock out at the Munich Open Air Youth Festival “OBEN OHNE”. Our events, sponsorships and trade fair appearances let you taste and experience Hofbräu München. Together with our guests, we enjoy Bavarian joy of living, metropolitan atmosphere and, of course, one or two swigs of Hofbräu beer.