The art of brewing with tradition for connoisseurs of today
HB - two letters, one crown: The logo of our brewery Hofbräu München is a promise and motivation at the same time. To brew a “crowned” beer, it takes both the decades-long experience in Bavarian brewing tradition and openness for new technologies, trends and urban drinking habits. To connect today's demands of connoisseurs all over the world and the centuries-old brewing craft from the heart of Munich, is one of our most beautiful tasks.
The story of Hofbräu München began with a culinary challenge more than 400 years ago: Since he found the beer brewed in his court in Munich to be of poor taste and quality, William V, Duke of Bavaria, founded the Hofbräuhaus in 1589 – the birthplace of the brewery and gastronomy. Today, the Hofbräuhaus Bavarian State Brewery in Munich is one of two still Bavarian-run traditional Munich breweries.
Leading Head
Dr. Michael Moller about Hofbräu München
“Hofbräu München stands for the passionate commitment to the city, its people and the Bavarian lifestyle”, says brewery director Dr. Michael Möller. “With a look to the future, but with feet firmly rooted in Bavarian tradition and brewing craftsmanship: With this recipe we succeed to maintain the Hofbräu brand with its fine beers and further develop it carefully – and also on international markets.”
Enjoyment and gastronomy
business fields of Hofbräu München
Trade
‘Barley juice’ business domestically, abroad and as a licenser
From Bavaria to Berlin, from Australia to Vietnam: Our brewery produces for trade in the German domestic market, but we also export the beers of the brand Hofbräu München very successfully abroad. Our most important customer countries include Italy, the USA and Russia. A third business field is the awarding of brewing licenses, for example to Hungary and China.
Hofbräu restaurant businesses
Enjoyment meets Bavarian way of life
Once the beer has been produced, it of course, wants to be tasted as well: Preferably in one of the Hofbräu restaurants in Munich. No other tavern represents the fusion of the Bavarian way of life with urban culture as authentically and down-to-earth as our Hofbräuhaus am Platzl does in the heart of the cosmopolitan city of Munich. Around 1.3 million visitors enjoy the “most famous tavern in the world” every year and 17,000 hectoliters of beer are served in the “Schwemme” (“watering place”) and “Bräustüberl” (brewpub) annually. The Hofbräu-brand taverns also include other traditional restaurants such as the Hofbräukeller at the Wiener Platz, the Harlachinger Jagdschlössl or the Münchner Hofbräu in Coburg.
FRANCHISE
Gastronomic success with a system
Hofbräu gastronomies are also licensed to franchisees in metropolises all over the world – this includes not only US-American taverns such as the Hofbräuhaus Las Vegas or the Hofbräuhaus Chicago, but also European eateries and brewpubs in outstanding tourist locations such as the Hofbräu zur Frauenkirche Dresden. In Russia, Brazil, China and the United Arab Emirates as well, we are represented with our Hofbräu gastronomies and showcase our Bavarian, urban culture of enjoyment. Wherever you choose to visit us, this overview shows all worldwide franchisees and our own taverns where Hofbräu beer is on tap.
Merchandise
Hofbräu liveliness and well-being to take home with you
Take the feeling of Hofbräu home with you, by visiting the Hofbräuhaus Onlineshop or one of our restaurants: From the annual Oktoberfest beer mug to the traditional beer stein, from the metropolitan Hofbräu hooded jacket to the original Hofbräuhaus Dirndl, there is a wide selection of souvenirs and memorabilia for customers and fans alike. In the Hofbräuhaus am Platzl, in the heart of Munich, guests browse for mementos and souvenirs with Hofbräu logo in the establishment’s own gift shop. Other taverns offer a selection of the most popular merchandise – caps, jewelry, nostalgic signs and much more.
Sustainable corporate management
the environment and customer commitment
Beer is a natural product. Only malt, hops, water and yeast belong in the beer glass – this is ensured by the Bavarian Purity Law and has been for more than 500 years. As a state brewery, we feel particularly obligated to the environment and to our customers. With a continually updated Environmental Statement and an EU-Eco-Audit in accordance with the EMAS Regulation (Eco-Management and Audit Scheme), Hofbräu München provides for transparency in its corporate environmental policy. The aim is to promote economic success together with ecological improvements.
Environmental Management System
Environmental protection is not a status quo but must also be continually encouraged and promoted. For example, continuous modernization measures enable the brewery to produce in an environmentally and resource-conserving manner. But also beyond the brewing process, Hofbräu München respects sustainability – for example, by utilizing photovoltaics and reducing paper consumption. As the first German brewery, we have identified and analyzed our own greenhouse gas emissions and developed a comprehensive climate protection strategy. Our environmental protection officer controls all individual measures, documents and evaluates these using a complex environmental management system. We are also a member of the Environmental Pact of Bavaria.
Heat consumption (kWh/hl)
Water consumption (hl/hl)
Power consumption (kWh/hl)
CO2 emissions (kg/hl)
Hofbräu München is a member of the Environmental Pact Bavaria and has been validated in accordance with the EU Eco-Management and Audit Scheme (EMAS).
PDF-Download
The Brewers’ Code
For conscientious beer enjoyment
Bavarian beer can intensify the flavor of a traditional Bavarian snack or be the perfect libation to enjoy at social gatherings with friends. To make sure that a glass of beer always remains a pleasure, you should consciously and actively consider and understand the effects of alcohol. This includes an awareness of which phases of life or situations where alcohol is taboo or illegal – for example, for children and adolescents under the age of 16 years (depending on the national laws), pregnant women or nursing mothers or when operating a motor vehicle.
As a member of the Bavarian Brewers' Association, Hofbräu München and its employees are committed to the Brewers’ Code. This contains clear rules of behavior for the conscious and responsible consumption of beer. We are committed to ensuring that all our partners in sales, trade and gastronomy take these rules of conduct into account. With regard to the Bavarian Brewers' Association, we additionally see ourselves committed to the voluntary Rules of Conduct on Commercial Communications for Alcoholic Beverages. They ensure that children and adolescents are neither targeted by advertising measures nor influenced to consume alcohol.
Here you get to the page "Bier bewusst genießen", an initiative of the German Brewers' Association. www.bier-bewusst-geniessen.de
Here you can download the brochure of the Deutscher Brauerbund: Brauer-Kodex.pdf
